Most businesses are not invisible because they post too little. They are invisible because they have four photographs, taken on one afternoon, in one outfit — none of which fit the shapes their website and profiles actually need.
Twelve questions. Three minutes. A complete plan for fixing it.
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An eleven-part plan, built from your answers. Not a PDF everyone gets.
Two of the eleven parts, as they appear in a real plan.
Plus the one axis to fix first — because work on the other four will not show until it moves.
A LinkedIn banner is 1584×396. You cannot crop a portrait into that shape, which is why almost everybody’s is a stretched blur. The plan lists every shape you need, and how many.
I built this because I kept having the same conversation. Someone brilliant would tell me they knew they needed better photographs, and then describe a shoot they had already paid for and never used — because nobody had worked out, in advance, what the images were actually for.
So this is the thinking I do before every shoot, made public. It will tell you what you need, how much of it, and what to do with it afterwards. It will also, quite often, tell you that you do not need me yet.
Three minutes, and you will know exactly what your business is missing.
Twelve questions about your business. What comes back is an honest read on how visible you are, the exact images you are missing, what we will shoot together, how the day runs, and how to spend the photographs across the twelve months afterwards.